Free tools Gym retention calculator
Gym retention calculator
Put in your numbers to see what size your gym settles at, how you compare, and which fix to start with.
Nothing you type leaves this page. The tank, the benchmark and the five fixes below all use these numbers.
Churn rate 3.4% a month, 34.0% of your members a year.
Your gym settles at about 1,030 members.With 1 point less churn: 1,460, 42% more.
You have 1,000 today, growing toward it: 35 join a month and about 34 leave, about one a day. Both lines on the chart use the same joins.
Show the three years as a table
| Month | As now | With the what-if | Extra |
|---|---|---|---|
| Today | 1,000 | 1,000 | +0 |
| Month 1 | 1,001 | 1,011 | +10 |
| Month 2 | 1,002 | 1,022 | +20 |
| Month 3 | 1,003 | 1,032 | +29 |
| Month 4 | 1,004 | 1,042 | +39 |
| Month 5 | 1,005 | 1,052 | +48 |
| Month 6 | 1,005 | 1,062 | +57 |
| Month 7 | 1,006 | 1,071 | +65 |
| Month 8 | 1,007 | 1,081 | +74 |
| Month 9 | 1,008 | 1,090 | +82 |
| Month 10 | 1,008 | 1,099 | +90 |
| Month 11 | 1,009 | 1,107 | +98 |
| Month 12 | 1,010 | 1,116 | +106 |
| Month 13 | 1,010 | 1,124 | +113 |
| Month 14 | 1,011 | 1,132 | +121 |
| Month 15 | 1,012 | 1,140 | +128 |
| Month 16 | 1,012 | 1,147 | +135 |
| Month 17 | 1,013 | 1,155 | +142 |
| Month 18 | 1,013 | 1,162 | +149 |
| Month 19 | 1,014 | 1,169 | +155 |
| Month 20 | 1,014 | 1,176 | +162 |
| Month 21 | 1,015 | 1,183 | +168 |
| Month 22 | 1,015 | 1,189 | +174 |
| Month 23 | 1,016 | 1,196 | +180 |
| Month 24 | 1,016 | 1,202 | +186 |
| Month 25 | 1,016 | 1,208 | +191 |
| Month 26 | 1,017 | 1,214 | +197 |
| Month 27 | 1,017 | 1,220 | +202 |
| Month 28 | 1,018 | 1,225 | +208 |
| Month 29 | 1,018 | 1,231 | +213 |
| Month 30 | 1,018 | 1,236 | +218 |
| Month 31 | 1,019 | 1,242 | +223 |
| Month 32 | 1,019 | 1,247 | +228 |
| Month 33 | 1,019 | 1,252 | +233 |
| Month 34 | 1,020 | 1,257 | +237 |
| Month 35 | 1,020 | 1,262 | +242 |
| Month 36 | 1,020 | 1,266 | +246 |
- Churn rate
- 3.4% a monthabout 3 in 100 members
- Kept a year
- 66.0%(1 − 3.4%)^12
- Average stay
- 29 months1 ÷ monthly share
- Joins just to stay level
- 34 a monthyou sign 35
- Fees walking out a year
- €240,100408 leavers × €49 × 12
- What-if after 12 months
- +106 members+€35,200 fees in year one
Where a year of your members sits
The row below is the industry average for gyms. The dashed line is you, so you can see your gap.
Your gymkept a year from your numbers; ring: with the what-if
Industry average (HFA 2025 report)175 companies, 27 countries, 2024 data
Your 66.0% is 0.4 points under the HFA average of 66.4%. The what-if puts you 8.3 points over it.
Fix this first: Turn more tours into members
Five fixes, in the order a member meets them. Each is worked out month by month over 12 months on your numbers. Set how much you think each one can improve. The one that adds the most members by month 12 is marked: start there.
Reply to leads faster
Answer every enquiry within minutes, evenings and weekends too, so more of them book.
%more leads book+€11,800in fees over 12 months+35members at month 12a monthToday about 40% of enquiries become tours.
Why this number?
When gyms are tested by sending an enquiry, more than half get no reply at all, and the rest often wait hours. An enquiry answered within the hour is more likely to book. We start at 10% more bookings.
Regymo’s AI agent answers leads on WhatsApp, the website chat and the phone, at any hour.
Turn more tours into membersFix this first
A reminder before, a follow-up after, and an offer while they still feel the session.
pointspoints more join+€11,800in fees over 12 months+35members at month 12a monthToday about 50% of tours join.
Why this number?
Gyms that follow up every trial, with a reminder before and a message after, see clearly more of them join than gyms that leave it to chance. We start at 5 points more, which is cautious.
Regymo sends the reminder before and the follow-up after, on WhatsApp.
Your trial playbook. Six pages built from these numbers, with a 30, 60 and 90-day plan and messages to copy.
Keep members longer
A welcome, a plan and check-ins in the first 12 weeks, while the habit forms.
%fewer leave each month+€11,700in fees over 12 months+35members at month 12Uses your numbers above: about 34 members leave a month today.
Why this number?
Members who hear from staff in their first weeks are less likely to leave, and members who keep coming every month much less. We start at 10% fewer leavers.
Regymo sends the welcome and the first weeks’ check-ins on WhatsApp, from messages you approve.
Catch quiet members before they cancel
Reach people who stopped coming while they still pay, and get them training again.
%of quiet ones back training+€7,700in fees over 12 months+23members at month 12membersThat is 15% of your members. Quiet members cancel at about 1 in 10 a month.
Why this number?
A member who stops coming is much more likely to cancel. We count about 1 in 10 quiet members cancelling each month. Gyms that write to them typically get 10 to 15% training again. We start at 15%.
Regymo sends the check-in you approved on WhatsApp, to the quiet members you pick.
Win back people who left
Ask people who left to come back, mostly in the first month after they go.
%of leavers come back+€5,750in fees over 12 months+17members at month 12peopleAbout 34 a month to ask, soon after they go. Those who come back can leave again.
Why this number?
Some people who left come back when you ask, most often in the first weeks after they stop. A personal message typically brings back up to 5% of them. We start at 5%.
Regymo sends win-back messages to people who left, from templates you approve.
This is close. The first two are within a tenth of each other, so start with the one you can begin this month.
Each fix is run on its own against today’s path. The sizes are your estimate, not a promise. Each starts at a cautious size, based on what gyms typically see.
Free · 6 pages from your numbers · we email you the link
Your trial playbook
On your numbers, turn more tours into members comes first: about €11,800 more in fees over 12 months. Your playbook turns it into a plan for a gym on contracts.
No call and no card. Only the numbers you typed go into it.
Part of the free growth snapshot. Want us to look at it with you? Book the free growth snapshot
What’s inside your playbook
For a gym on contracts- Your numbers3.4% leaving a month, 29 months’ stay, settles at 1,030, against the HFA 66.4%
- Your five fixes, rankedTurn more tours into members first
- A 30, 60 and 90-day planthe days around a trial, for a gym on contracts
- WhatsApp messages to copya trial who didn’t join, and more
- A one-page weekly checklistwhat to look at each week
Every number in it comes from the sums on this page.
We can focus more on our members and we see a big improvement in our retention and churn. More active members than we used to have!
How we calculate
- Share leaving a month
leaving ÷ members. From 12-month totals:1 − (1 − leaving ÷ members)^(1/12) - Kept a year
(1 − monthly share)^12. Never 12 times the monthly share: 3 in 100 a month keeps 69 in 100 a year, not 64. - Average stay and joins to stay level
1 ÷ monthly share, capped at 60 months, andmonthly share × members. - The size you settle at
joins a month ÷ monthly share. Same sales, 4 to 3 in 100 leaving lifts it by a third. - Month by month
next = members × (1 − share) + joins + won back: 36 months for the tank, 12 for each fix. - The five fixes each run alone against today, ranked by members after 12 months, with fees over the 12 months (
members each month × fee) beside them. Quiet members cancel at about 1 in 10 a month. Win-back asks a twelfth of last year’s leavers each month. Trials and leads change joins. - Fees walking out a year
leavers a year × fee × 12. A year of fees from everyone who left; the cash you miss inside the year is about half.
This is an estimate. It holds the share leaving steady, and real churn is higher in a membership’s first months. Leave frozen members out of every number, and count a cancellation in the month it ends.
What changes with your business type
The sums are the same for every type of business, but what counts as a member and as leaving is different.
| Type | A member is | Leaving is | Number to watch | Benchmark |
|---|---|---|---|---|
| Gym on contracts | a running contract | the contract ends, not renewed | kept a year | the industry average |
| Budget gym, monthly | paying this month | direct debit cancelled; rejoins taken off | leaving a month | the industry average, plus your own last year |
| Boutique studio | an active buyer | no visit or purchase in 30, 60 or 90 days | active after the window | the industry average, plus your own last year |
| CrossFit or microgym | a monthly member | cancels | months a member stays | the industry average, plus your own last year |
| Yoga or pilates | on a pack or unlimited | the pack runs out, no next one | intro to second visit | the industry average, plus your own last year |
| PT studio | a client with a package | no next package | package renewal | the industry average, plus your own last year |
| Several locations | members per site and in total | cancels; a move between sites is not a loss | per site and for the group | the industry average |
Questions owners ask
What is a good gym retention rate?
The HFA 2025 report puts average annual retention at 66.4% (2024 data, 175 companies in 27 countries). That is an average for gyms in general. For studios, CrossFit, yoga and PT there is no separate public figure, so also compare with your own last year.
How do I work out my monthly churn?
Divide the members who left in a month by the members you had at the start of it. Better: take the last 12 months and let the calculator turn it into a monthly share.
Why does one point of churn matter so much?
Because your gym settles where joins and leavers balance. With 36 joins a month, 4 in 100 leaving settles at 900 members and 3 in 100 at 1,200. That is a gym a third bigger on the same sales.
Why does the order of the fixes change?
The ranking uses your numbers. A fix aimed at new members counts for more when you sign a lot of them, and a fix aimed at people leaving counts for more when churn is high. So the first fix is not the same for every gym.
Are the improvements realistic?
They are yours to set. Each starts at a cautious size based on what gyms typically see, and the note under each fix says what that is.
Do you keep what I type?
No. The sums run in your browser. Nothing is sent unless you ask for the playbook, and then only your numbers and the email you give.
Your trial playbook, built from the numbers you typed.
Part of the free growth snapshot. Book the free growth snapshot